About Us
A Dedicated Partner to Healthcare Organizations Nationwide. We help pharmaceutical and medical device companies connect with healthcare professionals through tailored outreach programs, strategic communication, and a high level of service.
About Proactive Healthcare Communications
Proactive Healthcare Communications is a specialized healthcare communications partner supporting pharmaceutical and medical device organizations across the United States.
For more than 30 years, our team has helped healthcare brands connect with physicians, specialists, and healthcare decision-makers through strategic outreach programs, professional recruitment initiatives, and data-driven communication strategies. Our work supports pharmaceutical and medical device companies in expanding brand awareness, strengthening engagement with healthcare professionals, and supporting long-term market growth.
Our programs are delivered by a U.S.-based team of college-educated professionals who are specially trained in healthcare communications and outreach. With extensive experience supporting healthcare organizations nationwide, we bring professionalism, attention to detail, and a high level of service to every program we manage.
At Proactive Healthcare Communications, we work closely with our clients to understand their goals and develop tailored communication programs that deliver measurable results while maintaining the highest standards of professionalism.
Our Team
Peter Mineo
President/CEOPeter brings close to 50 years of medical marketing and sales experience, from his early start as a sales representative in New York City, for Beecham Laboratories to his current leadership position, where today, he is actively involved with the business and its clients. Most notable in his career is his leadership in launching Bayer Aspirin for the prevention of heart attack, while a Vice President at Dugan Farley, where he also started a CSO to detail doctors. By far, Peter is most proud of Proactive Healthcare Communications (30 years), having helped launch many brands (Lipitor, Vyvanse, and others) and careers. He empowers his employees and respects and appreciates clients, which has been the key to Proactive’s longevity. He holds degrees from Fordham University (B.S) and St John’s (MBA).
Executive Vice PresidentJennifer Bruinooge
Jennifer Bruinooge has spent nearly three decades building a career at the forefront of healthcare communications. She began in Medical Education at Organon Pharmaceuticals in 1996, and after five years there joined Proactive Healthcare Communications, where she has grown from Meeting Planner to Executive Vice President.
At Proactive, Jennifer has led logistics and planning for a wide range of programs, Advisory Boards, Speaker Trainings, Speaker Bureau management, peer-to-peer programs, and a multi-year nationwide mobile marketing tour that screened over 100,000 adults for ADHD. In her current role, she oversees company operations and manages accounts across a broad range of therapeutic areas, including psychiatry, cardiology, wound care, gastroenterology, plastic surgery, podiatry, orthopedic surgery, primary care, and pediatrics. Her project experience spans tele-detailing, direct mail, promotional video development, and market research.
Jennifer is known for her operational expertise, her versatility across specialties, and an unwavering commitment to exceeding client expectations, qualities that have defined her work from day one.
Kristin Mineo
Kristin has been an integral part of Proactive since its founding, gaining extensive experience across all departments before stepping into her current role as a Vice President. She now leads both the bookkeeping and HR departments. Outside of her professional life, Kristin is a devoted wife and mother of two, as well as a proud dog owner. She enjoys reading, traveling, and spending time with her family, especially cheering on and supporting her children in their sports activities.
Vice President, Administration
Bonnie Bardinas
Bonnie is an Account Executive at Proactive Healthcare Communications. She leads day-to-day client communications and manages project lifecycles from submission to delivery, ensuring work is executed accurately, efficiently, and on schedule. Bonnie collaborates closely with cross-functional brand teams, helping maintain alignment across stakeholders while reinforcing brand objectives through strong messaging and meticulous project coordination. She also conducts competitive and market research to inform strategic planning and content development. In addition, Bonnie designed and managed Proactive’s Virtual District Associate (VDA) pilot initiative—building program structure and performance metrics to support a hybrid virtual/field engagement model and extend customer reach. Prior to joining Proactive, she spent 14 years at the National Multiple Sclerosis Society, where she led media relations and multi-channel awareness campaigns supporting fundraising events and community programs. Bonnie holds a bachelor’s degree from Temple University.
Account Executive
Inside Sales Director
Ira Wood
Ira has over 25 years of experience in healthcare tele-detailing and inside sales. He started on the phones and worked his way up to the Vice President at The Schwartz Group before joining the Proactive team in 2024. Ira has successfully managed over 1,000 market share growth campaigns ranging from pharma, medical device, life sciences, and orphan drug. In addition to tele-detailing, he has extensive experience in audience generation for medical education and clinical trial recruitment. Managing a team of professional tele-detailing and inside sales teams has always been rewarding, knowing what we accomplish every day at Proactive means we are helping patients.
MISSION
VISION
APPROACH
Our mission is to support pharmaceutical and medical device organizations through strategic healthcare communication programs that connect brands with healthcare professionals, strengthen engagement, and deliver measurable results. We are committed to providing thoughtful strategy, experienced program management, and a high level of service that helps our clients successfully navigate the evolving healthcare landscape.
Our vision is to be a leading partner for healthcare organizations seeking effective and professional communication programs that advance education, strengthen relationships with healthcare professionals, and support long-term market growth. Through industry expertise, strategic outreach, and data-driven insights, we strive to help our clients communicate more effectively within the healthcare community.
Every organization we support has unique goals, audiences, and communication needs. Our approach is built around understanding each client’s objectives and developing customized programs that align with their broader strategy. We combine experienced healthcare communication professionals, targeted outreach strategies, and detailed data analytics to ensure every program is carefully executed and delivers measurable value. By working as an extension of our clients’ teams, we help pharmaceutical and medical device companies engage healthcare professionals with professionalism, precision, and consistency.
Celebrating Proactive Success
For 25 + years, Proactive Healthcare Communications has proudly supported pharmaceutical and medical device organizations through strategic outreach, healthcare communication, and meaningful client partnerships. This milestone reflects our continued commitment to excellence, professionalism, and delivering measurable results across the healthcare industry.
Frequently Asked Questions
Learn more about Proactive Healthcare Communications, our team, and how we support pharmaceutical and medical device organizations through strategic healthcare communication programs designed to deliver measurable results.
-
Our leadership team brings more than 30 years of experience supporting pharmaceutical and medical device companies through strategic healthcare communication and outreach programs.
-
Yes. Our outreach and communications programs are delivered by a U.S.-based team of trained professionals, ensuring consistent quality, professionalism, and a strong understanding of the healthcare industry.
-
Our team is composed of college-educated professionals with specialized training in healthcare communications, telemarketing, and professional recruitment. Many team members have extensive experience supporting pharmaceutical and medical device organizations.
-
We work closely with our clients as an extension of their team. By understanding each organization’s goals, audiences, and communication strategy, we are able to develop tailored programs that support engagement with healthcare professionals and measurable results.
Partnering with Leading Healthcare Organizations
Let’s Start the Conversation
Interested in learning how Proactive Healthcare Communications can support your organization’s outreach and communication initiatives?
Our team is available to discuss customized programs designed to help pharmaceutical and medical device companies engage healthcare professionals and expand market reach.